Thoughts behind 'mas oom'

The brand name mas oom is

It is a coined word of masumi (designer) x loom (loom).

The designer himself has a background of working at a textile manufacturing site after working for an apparel manufacturer. I experienced the process of manufacturing from the actual site, and felt first-hand the 'thoughts' that go into creating a single piece of clothing.

A person who creates designs. The person who creates the materials and the person who operates the sewing machine. A person who adjusts machinery.

Nowadays, IT technology has advanced and it has become possible to produce products with short lead times. I want to make sure I don't forget to take the time to get close to the ``feelings'' of the people at the manufacturing site that are hidden deep within. I want to keep in mind that the manufacturing site is the key point for designers.

The brand name, which is a coined word masumi x loom (loom) = masoom, reflects this idea.